Bianca is a New York City-based mixed media artist, muralist, and Creative Director. She’s known for her unique hand-cut collage layered with wheat-pasted street posters, spray paint, and acrylic.
Romero’s artistic style is a direct reflection of her youth and multi-cultural upbringing being half South Korean and Spanish that was split between New York City and Connecticut suburbia. As a first-generation American, the clash of cultures from these two very different worlds significantly impacted her worldviews. As a visual artist, heavily influenced by New York City’s diversity, its energy, and its vibrant and gritty graffiti art scene, her art is a visual interpretation of people's collective experiences. She uses mixed media collage as a visual metaphor for exploring personal identity and the collective pieces that makes us unique, allowing her the creative outlet to explore the human experience through her artwork.
With a background in brand marketing and experience working at Experiential Creative Agencies for major brands, Bianca strives to merge her agency experience with her creative side and artistic abilities. Bianca offers an eclectic range of skill-sets from painting, creative production, brand marketing, event production, art direction, to art curation.
Bianca's experience and creativity have landed her collaborations with leading consumer brands and hospitality groups such as Maker's Mark, The William Vale Hotel, Rag & Bone retail store, Courvoisier, Food Network, Bunsmith Restaurant & Bar, Hornitos Tequila, Northcoast Music Festival (Chicago), and more. Her artwork has been featured in Street Art NYC, Livestream, BK Reader, Spoiled NYC along with other art & lifestyle publications, and she's exhibited in galleries in NYC and Philly. She's Curated and Art Directed branded programs and art events for EFFEN Vodka, Guinness, and Livestream.
Maker's Mark Chief Distiller:
“Ever since my grandparents established Maker’s Mark in 1953, craftsmanship has been at the center of everything we do, from the creation of our delicious bourbon to the handmade values that have defined our iconic bottle,” said Rob Samuels, Chief Distillery Officer, Maker's Mark.
“We honor their vision and legacy today by celebrating the work of like-minded artists at our distillery campus at Star Hill Farm and beyond. We believe in using our craft to tell a story, and we’re proud to partner with Bianca who so clearly pours herself into her work in a way that reflects the heart and soul of New York City.”
Bianca has curated art exhibits, events, mural projects, and art activations in partnership with brands such as Livestream, EFFEN Vodka, Guinness, and Leo Burnett. Curated Mural locations include Morgan Ave Brooklyn, and Lombardy Walls Brooklyn.
Bianca has worked in creative experiential marketing/production, creative branding, and event production. She's worked at Livestream (world's leading live-video streaming platform) building the company culture and curating art exhibitions and concerts at its headquarters & venue space. Previously she worked at an award winning experiential branding and marketing agency, where she managed and produced event marketing campaigns and brand activations for Diageo Brands (Guinness and Smirnoff) including events at SXSW and Winter Music Conference (WMC) surrounding the first televised DJ reality competition, Master of the Mix, on VH1. Additional brand activations included Don Julio, EFFEN Vodka, Kellogg's, Leo Burnett, Courvoiser, and more. Prior to this, she worked at a leading youth marketing and media agency.