Bianca is a New York City-based contemporary mixed media artist, muralist, and Creative Director. She’s known for her bold and colorful murals and paintings made of hand-cut collaged street posters layered with spray paint, and acrylic.
Bianca uses mixed media collage as a visual interpretation for exploring personal identity and the collective pieces that make us unique. She's heavily influenced by New York City’s vibrant energy, urban textures & street art, and diversity. Romero’s unique collaged art style is a direct reflection and embodiment of her mixed multi-cultural upbringing being South Korean and Spanish growing up in both New York City and Connecticut. As a first-generation American, the clash of cultures significantly impacted her perspectives, and collage art has helped her navigate her mixed identity, allowing her the creative outlet to explore the multifaceted human experience through her artwork.
Bianca has partnered with major brands including her recent city-wide collaboration with Maker's Mark featuring 11 custom billboards all over NYC, and limited-edition Maker's Mark Bottles, as well as a major mural collaboration with the city of NY Mayor’s Office for her 'Stop Asian Hate' Mural Initiative. With a background in brand marketing and event production, and experience working at Experiential Creative Agencies for major brands, Bianca strives to merge her agency experience with her creative side and artistic abilities. Bianca offers an eclectic range of skill-sets from painting, creative production, brand marketing, event production, art direction, to art curation.
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Bianca's experience and creativity have landed her collaborations with leading brands such as Maker's Mark, The William Vale Hotel, Rag & Bone retail store, Courvoisier, Zegna Clothing Brand, SOHO House, Food Network, Bunsmith Restaurant & Bar, Hornitos Tequila, Northcoast Music Festival (Chicago), and more. She's exhibited in galleries in NYC and Philly. She's Curated and Art Directed branded programs and art events for EFFEN Vodka, Guinness, and Livestream.
Maker's Mark Chief Distiller:
“Ever since my grandparents established Maker’s Mark in 1953, craftsmanship has been at the center of everything we do, from the creation of our delicious bourbon to the handmade values that have defined our iconic bottle,” said Rob Samuels, Chief Distillery Officer, Maker's Mark.
“We honor their vision and legacy today by celebrating the work of like-minded artists at our distillery campus at Star Hill Farm and beyond. We believe in using our craft to tell a story, and we’re proud to partner with Bianca who so clearly pours herself into her work in a way that reflects the heart and soul of New York City.”
Bianca has curated art exhibits, events, mural projects, and art activations in partnership with brands such as Livestream, EFFEN Vodka, Guinness, and Leo Burnett. Curated Mural locations include Morgan Ave Brooklyn, and Lombardy Walls Brooklyn.
Prior to becoming a full-time artist, Bianca has worked at Creative Agencies doing creative experiential marketing/production, creative branding campaigns, and event production. She's worked at Livestream (world's leading live-video streaming platform) building the company culture and curating art exhibitions and concerts at its headquarters & venue space. Previously she worked at an award-winning experiential branding and marketing agency, where she managed and produced event marketing campaigns, events, and tours for major brands Guinness, Don Julio, EFFEN Vodka, Kellogg's, Leo Burnett, Courvoiser, and Smirnoff's Master of the Mix, the DJ competition TV show on BET and VH1.